Communication Brief

Tara Phettaphong

DAI 525-SInger

Sim City 4
Communication Brief

1.)
The basic overview of this site is to give beginners an overview of
what Sim City 4 and what they can create in the game. Sim City 4 is a
simulation game where users can create cities and must maintain them
accordingly as a real city planner would.

2.)
The single purpose of this site is to show people the potential of
Sim City 4.

3.)
The secondary goal is to get people to interested in playing the game
and interact with others.

4.)
Long-term goal maybe for people to show off their cities underneath
different categories.

Audience Profile:

1.)
My audience is the casual gamer looking for creation based games to
play on their computer. My average audience would probably be those
who want to see what Sim City can do or they themselves play the
game.

2.)
A typical task the user might perform is browsing the various cities
other users create and how the user could improve their city and so
forth.

3.)
I want the user to see this site as a friendly and simple way of
getting introduced the game, and a place where they can visit
repeatedly and interact with other people.

Perception/Tone/Guidelines

1.)
I want them to feel at ease through browsing through my site, and
feel at ease on posting their content on the site.

2.)
I hope to be able to design the site in such a way that people are
not intimidated by the amount of information presented to them.

3.)
Fan Friendly, but still professional and caring.

4.)
The website should have many images, but still be able to load fast
and quickly.

Communication Strategy:

1.)
This is a site where people can get together and show their city
plans. It will also be easy for first time users to get acquainted
with the game.

2.)
I will convey the message on the first home-page and perhaps through
the title.

3.)
When people can navigate it easily.

Competitive Positioning:

1.)
My company will differ in that it will appeal to the Sim City
beginner who just want to look at visuals in a comprehensive place. I
might compile a list of places where people can find information
easily without having to search through many sites at once. The
current sites are heavy competition since they already have a large
fan-base and more resources complied than I do.